Made Local campaign highlights quality and sustainability of Mayo craft products
CRAFT makers and designers have launched the Made Local, Made to Last campaign, celebrating the quality and value of the design and craft sector in Mayo.
The campaign highlights the local contribution of craft makers and designers and encourages anyone looking for that special gift or purchase to consider original craft products from local makers in Mayo.
The Made Local, Made to Last campaign is being run with the support of Design & Crafts Council Ireland (DCCI).
This year’s campaign seeks to remind consumers that buying locally designed, well-crafted products can be a more meaningful experience. It hopes to inspire consumers to think of Irish made crafts products both for themselves and as gifts this Christmas which will support jobs and makers and designers in Mayo.
Some 1,355 makers and 350 retail outlets for Irish craft and design are participating in the campaign. They include blacksmith Patrick Strahan of 9Irons Craft in Ballaghaderreen.
Each maker is listed in DCCI’s online directory at www.madelocal.ie where consumers can search for makers and the products they want, by location.
Design & Craft Council Ireland chief executive officer Rosemary Steen said at the launch: “Made Local celebrates the skill and originality of our local craft makers and the retail outlets that support them in Mayo. This year, we have an important message for consumers that recognises the cost of living challenges we are all facing into. We focus on the quality and sustainability of Irish designed craft products. We are asking consumers to take time to think about the long term value of products they buy, particularly in ‘cost per use’ or ‘cost per wear’ terms. We are asking consumers to be mindful in their purchasing decisions and to support their local craft makers wherever and whenever they can.
“Made Local products in textiles, fashion, ceramics, jewellery, or any of the many other craft disciplines, deliver excellent value for money. They are truly 'made to last' and will provide years of enjoyment and pleasure for buyers.”