SuperValu launch charity food appeal

SUPERVALU is calling on the nation to do something ‘Super’ this Christmas to spark the festive spirit in local communities across the country.

With the festive season getting underway, SuperValu is launching their annual nationwide Christmas charity food appeal in all eight of their Mayo stores. The ‘Super’ initiative is held in association with St. Vincent De Paul, the Simon Community and the Lions Club.

In a true celebration of this special time of year, SuperValu stores confirmed that they have donated more than €643,000 to local causes in their own communities. This is more than double the incredible €300,000 raised by the network of retailers in last year’s charity fundraising drive.

The Christmas charity appeal will roll out across 217 SuperValu stores nationwide, whereby shoppers will be invited to donate any non-perishable food product, like pasta, rice, cereals, etc., from their shop, to help with those who are less fortunate this Christmas.

SuperValu is making it easy for shoppers to donate to those deserving families, so they can put food on the table this Christmas – just look out for the branded trollies at the entrance to the store until Wednesday, December 20.

Commenting on the launch of the food appeal, Des O’Mahony, marketing director of SuperValu, said: “We understand that Christmas can be a time that puts a lot of families under pressure. Here at SuperValu, we value the importance of giving something back to our Irish communities and helping out in any way we can.

“On top of this year’s phenomenal fundraising drive from our network of committed and passionate retailers, we’re asking our customers to get on board this Christmas and donate what they can through this worthy appeal we have set up in conjunction with our charity partners.