20,000 Italians read all about the Céide Fields

SOME 20,000 readers of Bell’Europa magazine in Italy have been reading all about the Céide Fields.

A recent edition of Bell’Europa, a glossy travel magazine, included a special supplement dedicated entirely to Ireland – with a piece about the Céide Fields.

“We were delighted with the various articles and excellent coverage in Bell’Europa magazine. It’s a great way of showcasing the Céide Fields and Mayo to a wide audience of potential Italian visitors, helping us to spread the word about what makes a holiday in Ireland so memorable,” said Niamh Kinsella, Tourism Ireland’s manager in Italy.

“Publicity is an important element of our overall promotional programme, helping to raise awareness through the Italian media of the many things to see and do on a holiday in the west of Ireland.”

Last year was the best ever for tourism from Italy to Ireland, when around 363,300 Italian visitors were welcomed - up 5.5% on 2016. Tourism Ireland is determined to ensure that success continues and the organisation has an extensive programme of promotions under way in Italy in 2018.