SuperValu launches campaign promoting Irish businesses in run-up to Christmas

SUPERVALU has announced a new €500,000 campaign to encourage shoppers to buy Irish and support local business this Christmas.

The campaign, running across TV, radio, print and social media, will be urging consumers to buy Irish, supporting their local businesses, the economy and helping to create and keep jobs in communities in Ireland.

The campaign has been developed to give those businesses who may have been impacted by the pandemic a national platform to help them drive sales at what is their most crucial trading period of the year.

SuperValu are also working with Guaranteed Irish, a new initiative showcasing the best of locally based Irish businesses in communities around the country.

Together with an extensive advertising campaign running in the lead up to Christmas, SuperValu is also dedicating support to the initiative on their social media channels which have over 480,000 followers across Instagram, Facebook and Twitter.

Each week SuperValu will call on small Irish businesses to get involved with their Monday Market Instagram takeover which will highlight a selection of businesses from those that entered.

The Monday Market, which acts as a virtual Christmas market for all your shopping needs this festive season, kicked off last week with over 450 businesses already applying to be involved.

Commenting on the campaign, SuperValu's strategy marketing manager Tara Clifford, said: “Small businesses form the backbone of the Irish economy, so it is vital that we support them during these turbulent times.

"SuperValu have always believed in the importance of buying local and it has been in the DNA of our business since we first opened.

"We understand that Christmas is the biggest sales opportunity of the year for many companies and there is a risk that people will simply buy online from international sites, especially now, with many Irish businesses having to physically shut their doors during lockdown.

"With this campaign we are calling on the Irish public to please shop local wherever possible and go to www.GuaranteedIrishGifts.ie for your Christmas shopping this year.”

Brid O’Connell, CEO of Guaranteed Irish, added: “We are absolutely delighted to be included in SuperValu’s Christmas campaign this year.

"Their help and support will benefit so many businesses right across the country that are struggling during these difficult times.

"It may be a surprise to people, but for every €100 spent in the community, this is worth €500 to the economy because of the local multiplier effect, so making the conscious decision to shop local has huge benefits.”