Two Mayo car dealers win at CarsIreland.ie Dealer Awards

MICHAEL Conroy Motors in Belmullet and Kilcoyne and Scahill Motors in Castlebar have each received awards at the CarsIreland.ie Dealer Awards, in association with Ulster Bank’s Lombard.

The awards in their sixth year, recognise and reward exceptional marketing in the car industry.

Michael Conroy Motors were awarded Best Online Marketing in Connacht based on their overall online presence, including their website, search visibility and utilisation of new technology and tools that help streamline the customer experience online.

Kilcoyne and Scahill in Castlebar were awarded Best Presented Cars in Connacht based on the quality of the photographs and descriptions of stock on CarsIreland.ie – taking into account consistency, creativity, and quantity of information supplied. Special attention was paid to consistency and any efforts made to stand out from competitors via branding and video.

Due to Covid-19, the ceremony took place over a live stream and was hosted by Ger Toher, chief operating officer of CarsIreland.ie.

Head of motor finance at Ulster Bank’s Lombard, Donal Walsh, said: “Car dealers across Ireland have been working really hard over the past year to meet the ongoing challenges of Covid-19, adapting and innovating as they go, so Ulster Bank’s Lombard is delighted to be in a position to help reward some of this brilliant work.”

Added Ger Toher: “Although we didn’t get to hold a physical awards ceremony this year, we were delighted to be able to reward the work of the dedicated motor dealers all over the country. This year more than ever before their efforts in terms of online promotion and presentation deserve to be recognised.

“They’ve had to completely modify their businesses with no prior warning and have adapted really well in a difficult environment.

“We look forward to working with our 1,200 car dealers nationwide again next year and wish a huge congratulations to all of our 2020 winners.”