Second annual Made Local campaign has been launched
An Tánaiste and Minister for Enterprise, Trade and Employment, Leo Varadkar, and trailblazing jockey Rachael Blackmore joined with Design & Crafts Council Ireland (DCCI) chair Andrew Bradley in launching the second annual #MADELOCAL.
Following the enormous success of last year’s inaugural campaign, Made Local, a nationwide initiative developed by DCCI, will run throughout the summer and aims to once again spotlight some of Ireland’s most talented craftspeople while boosting sales and driving revenue for makers and retailers alike.
Announcing the launch of the campaign, An Tánaiste said: “I’m really pleased to launch this year’s Made Local campaign. During this summer’s campaign, designers and makers are looking forward to welcoming visitors back to their studios, galleries and craft markets. As we reopen and things are looking more hopeful, it is more important than ever to support Irish designers.
“Irish designers and makers are world renowned for their unique talent and skill. The craft and design sector contributes €500m to the Irish economy every year. I encourage everyone to discover what their local designer has to offer and support this #MadeLocal campaign.”
Commenting on the campaign, Rachael Blackmore added: “I am so proud to be part of the #MADELOCAL 2021 initiative. It’s incredible to see so many talented Irish makers who have spent decades honing their crafts, creating everything from timeless pieces and heirlooms to treasured gifts and home comforts.
“The time for supporting local makers has never been more critical with so many struggling to persevere in their craft. DCCI has undoubtedly supported many through these challenging times and so this second annual campaign is full of perseverance and hope. I have discovered some amazing Irish designers through the #MADELOCAL initiative and will continue to buy from Irish designers whenever I can.”
Commenting on the importance of Irish craft and design, Andrew Bradley stated: “Irish craft and design is an inherent part of the Irish identity. Over the past year, our studies have shown an increased desire from Irish consumers to choose quality products created by designers and craftspeople in their local communities.
“This year, #MADELOCAL seeks to tell the stories of these makers, building an even greater affinity between them and their customers and, in turn, support in the rejuvenation of this beloved industry.”
Padraic McElwee, chair of the network of Local Enterprise Offices, also welcomed the launch of the 2021 Made Local campaign.
He said: “In collaboration with Design & Craft Council Ireland, the Local Enterprise Offices play a key role in supporting and growing businesses in the design and craft sector across the country. Like many small independent businesses they have been massively impacted over the last 18 months and this campaign will highlight to consumers the fantastic crafts and innovative designs available on their doorsteps.”
For more information on Irish craft and design and where to shop products that are made local, visit www.dcci.ie or join the conversation by following #MADELOCAL.