Mayo County Council joins forces with Think Before You Flush campaign

In a landmark collaboration, Mayo County Council has come together with other local authorities from coastal regions across Ireland to pledge their commitment to the Think Before You Flush campaign on all Blue Flag beaches.

This initiative aims to raise awareness about the detrimental effects of flushing instead of binning sanitary products on our natural environment, including beaches, and promote responsible waste management practices among beachgoers.

The Think Before You Flush campaign, operated by Clean Coasts in partnership with Uisce Éireann, emphasises the importance of appropriate flushing behaviour and disposal of items such as wipes and other sanitary products in the bin, even if they are labelled as flushable.

Only the three Ps – pee, poo and paper – should be flushed down the toilet. When items such as wipes and sanitary products are flushed down the toilet, they can cause serious blockages in sewage systems, leading to sewage overflows and ultimately polluting coastal waters and beaches.

Recognising the urgent need to protect Ireland's remarkable coastal ecosystems, Mayo County Council has united with other coastal local authorities around Ireland in their commitment to spread awareness about the campaign and promote responsible waste disposal practices.

Under this collaborative effort, participating councils will display Think Before You Flush signage on Blue Flag beaches, offering clear instructions on appropriate flushing behaviour, highlighting the main items people incorrectly flush down their toilets (the ‘Dirty Dozen’) and encouraging visitors to use designated sanitary waste bins.

By partnering with Clean Coasts and Uisce Éireann’s Think Before You Flush campaign, Mayo County Council aims to foster a culture of environmental responsibility where individuals can take proactive steps to protect our coastal habitats.

The success of this campaign hinges on the participation and support of Mayo’s coastal stakeholders, including the public, beachgoers, residents and tourists alike.

Sinead McCoy, coastal communities manager at Clean Coasts, expressed her enthusiasm for Mayo County Council’s collaborative efforts and support of the campaign.

She said: “We are thrilled to see Mayo County Council and communities from coastal regions across Ireland joining forces to champion the Think Before You Flush campaign on our cherished Blue Flag beaches. This joint commitment not only underscores Mayo County Council’s dedication to promoting environmental practices, but also highlights shared responsibility for our coastal communities.”

Talking about the importance of safeguarding our water and our local environment, including Blue Flag beaches, Tom Cuddy of Uisce Éireann commented: “Every day people flush thousands of sanitary items such as wet wipes and cotton buds down the toilet instead of simply putting them in the bin. This causes blockages in our network, pumping stations and wastewater treatment plants, and can lead to sewage overflows that impact some of our most beautiful coastal and river locations. We clear approximately 10,000 blockages from our wastewater network every year.”

Tom continued: “We are delighted to continue our partnership with Clean Coasts and collaborate with local councils and communities, including those with Blue Flag beaches, to preserve and protect our environment and shine a light on the link between what you flush down the toilet and can end up on your local beach.”

Learn more about the Think Before You Flush campaign online at https://thinkbeforeyouflush.org.