Camogie Association announces three-year deal with EVOKE as national referee sponsor
The Camogie Association has unveiled a partnership with EVOKE, a leading website for women in Ireland, as the national referee sponsor.
With over one million monthly readers, EVOKE is renowned for delivering the latest news, showbiz, entertainment and sports updates, making them the perfect fit for camogie.
The sponsorship will commence at the highly anticipated Glen Dimplex All-Ireland Camogie Championship finals on Sunday (August 6) in Croke Park. The three finals are set to deliver exhilarating encounters as six counties compete for the ultimate glory and the esteemed All-Ireland title.
Each county has embarked its own unique journey to reach this stage and will showcase their immense talent, reflecting the countless hours of training and unwavering commitment they have dedicated throughout the year.
On Sunday, John Dermody, Lough Lene Gales, Co. Westmeath, will oversee proceedings for the Cork v Waterford senior final, Barry Nea of Clonkill Camogie Club, Co. Westmeath, will referee the intermediate final between Derry and Meath, and Bernard Heaney of Clann na nGael, Co. Meath, will officiate the Clare v Tipperary encounter in the premier junior final.
Going forward, the national referee sponsorship will be across several prestigious competitions, including: Glen Dimplex Camogie All-Ireland Championships at senior, intermediate and premier junior levels, Very Camogie Leagues, AIB Camogie All-Ireland Club Championships (All-Ireland semi-finals and finals), Electric Ireland Camogie Minor All-Ireland Championships (All-Ireland semi-finals and finals), and camogie Under 16 All-Ireland Championships (All-Ireland semi-finals and finals).
Furthermore, the partnership will feature an array of promotional activities to amplify the Camogie Association's reach and engagement with EVOKE, bringing the thrill of this sport to their audience through match coverage, player profiles and ticket competitions.
At the launch, Uachtarán of the Camogie Association, Hilda Breslin, commented: “We are delighted to have EVOKE as the sponsor of our national referees for the next three years across our key competitions. This sponsorship represents a significant opportunity to expand the reach of our game and introduce it to a wider audience.
“We sincerely appreciate EVOKE's support during this pivotal time for women's sports as we strive to enhance both viewership and attendance at our matches. Our referees play an integral role in the success of our sport, and their contribution is invaluable.
“This is another step forward for the Camogie Association’s commercial programme in 2023, with announcements earlier in the year including new partnerships with Allianz and Electric Ireland."
Paul Henderson, CEO of DMG Media, echoed an Uachtarán’s sentiment and highlighted the significance of supporting women's sports at this transformative juncture.
He remarked: “Referees and match officials are the unsung heroes of sport. No official means no play – it’s that simple. So we are especially proud to become national referee sponsor with the Camogie Association and look forward to using the vast reach of EVOKE and all of our DMG Media brands to promote the games and the players in the years ahead.”
DMG Media is a multi-media portfolio company comprising 11 brands, reaching 90% of the population in Ireland every month. DMG Media actively supports Irish sporting organisations, particularly women in sport using their campaign #StrongerWithSport.