Jude Bellingham unveils Skims campaign ahead of 2024 Euros

By Ellie Iorizzo, PA Los Angeles Correspondent

Jude Bellingham is the new face of Kim Kardashian’s brand Skims.

The British footballer stripped down to a pair of boxer briefs in a campaign for the shapewear company, days before England are set to kick off the Uefa Euro 2024 summer tournament against Serbia in Gelsenkirchen, Germany.

“Everybody’s wearing Skims,” Bellingham said, as he performed tricks with a football.

A post shared by Jude Bellingham (@judebellingham)

The footballer joins a growing list of famous faces who have modelled for reality star Kardashian’s brand, including sporting stars Neymar Jr and Patrick Mahomes, and musicians Usher, Lana Del Rey and Sabrina Carpenter.

The campaign tagline reads: “The best in football meets the best of underwear.”

It comes after Bellingham joined the England squad in Germany on Sunday, having been given time off following Real Madrid’s Champions League triumph at Wembley the previous weekend.

The midfielder, who starred in the Bundesliga for Borussia Dortmund before joining Real Madrid last summer, also won LaLiga with Real Madrid this year and was named the competition’s best player.