Launching a corporate gift marketing campaign - Here's what modern consumers really want
Brands in all sectors go the extra mile to attract new customers and improve their retention rates.
These efforts go as far as offering significant and unique corporate gifts—things customers don’t receive on a daily basis from brands like the average detergent supplier.
Customers appreciate brands that make their needs the core of their operations and offerings. Therefore, cutting it with traditional things like bags and pens might not be feasible unless you bring something really unique on the stage.
Without trying to transform age-old corporate gifts into marvellous mind-benders, we're offering some examples of offerings that can really achieve your goals. Ready for the tea?
LED clip-on book light
Sharing your bed with a light sleeper? Giving up reading because the room’s lighting is too eye-straining?
There are numerous factors that deter people from engaging in a much-desired hobby, reading, and studies show that many are linked to inadequate lighting.
So, suppose you’ve ever deemed an LED clip-on light for books useful. In that case, rest assured your prospective customers have done it more times, especially if you’re activating in the media and publishing industry.
An LED clip-on book light is compact and helpful in numerous situations, such as flights or late-night reads. It’s small and flexible and can attach to laptops, books, or e-readers, offering better illumination without disturbing the surrounding ones.
You can include a motivational quote or logo on your branded gift to share your company’s values.
People appreciate gifts that pack convenience and comfort, so giving them something that’s easy to pack, carry around, and use on getaways might hit the spot of many.
Unconventional gifts
Today’s consumers are rather bored or unimpressed with age-old notebooks, bags, pens, and so on – stuff that the bulk of people already own.
They want something untraditional that can spark some laughter, smiles, and other positive emotions. Go with something fun while ensuring it’s not offensive or poses any danger.
You can use all sorts of resources to discover ideas, from collaborating with your workplace’s most ingenious and funny employee to AI-based online tools and programs.
You can level up your game and create gifts with graphics or messages associated with your marketing strategy.
For instance, if you’re operating in the coffee market, you can take your clients aback with custom mugs exhibiting a funny sketch, such as “Your java first. (Insert brand name] second. We’re joking. Or not…”. Or “Sip happens. You’re taken aback and we’ve got your back”.
Levitating Bluetooth speaker
Straight from the “How futuristic! Where did you get that?” category, we have the Bluetooth speaker that appears to float in the air—whereas the name.
Customers appreciate uniqueness, and abiding by this strategy can position your brand higher among the most innovative and customer-oriented companies.
This gear plays music and audio wirelessly and can have colourful LED lights for an extra wow effect. It floats above the base, but you can find speakers whose orb can also work while placed on other surfaces.
Before choosing a speaker model, ensure it effectively connects with all devices, such as iPhones, tablets, phablets, iPods, and so on.
Night lamps
From the category of stuff that works for both adults and kids, it is the bespoke night lamp. These can be offered as gift-with-purchase objects or marketing giveaways – the important thing is to make them look interesting and eye-catching.
You can choose models that represent your business’ offerings, trendy characters and cultures, stuff related to what’s trending on online platforms, and the list is endless.
With things like cocktail glasses, it’s hard to be completely sure that your corporate gifts reach the perfect, targeted individual who will turn into a loyal customer.
But with night lamps, you can touch the hearts of those who have kids, delight lamp people, or offer those out of these categories a gift they can give further on.
Customised water bottles
Standing out when giving corporate gifts often translates to meeting the most obvious, yet least satisfied, needs of customers.
Now, people are getting increasingly more health-conscious and environmentally aware. If buying a plastic bottle of water a few years ago only to sip some and throw it away was all normal, the bulk of individuals have reconsidered their habits.
More and more households are using household water filters and stocking water in transportable containers. Therefore, giving away personalised water bottles might cut it if you want to target a consumer category that grows in size and prominence.
From sleek stainless steel bottles perfect for taking to the office to durable, insulated models that will prove vital during outdoor adventures, personalised water bottles are a gift that can be used daily.
Whether the recipient is heading to the gym, on a business trip, or simply running errands, a branded water bottle can be their constant companion.
USB-based mug warmer
There’s no better thing than a warm cup of coffee hours after the java’s preparation, for the many ones who’d go to any length to drink their coffee hot but use to get tangled in daily chores before taking the first sip.
From busy parents to hurried students, it’s safe to say that compromises are the order of the day regarding the state of such a rewarding habit.
Your customers can discover how you’re considering the presumably little things that fundamentally improve their day’s quality by offering them USB-driven mug warmers. These can keep beverages at the perfect temperature while your consumers work or travel. Small, lightweight, and easy to use, it’s a great addition to any office or home setup, especially when offered as gifts when they don’t expect it.
Endnote
The abovementioned examples delight today’s customers. Take the time to assess your consumer base’s preferences to draw in more enthusiasts through your upcoming marketing campaign employing corporate gifts.